LATAM expansion
Ruta
Ruta already ships packages from the US to Nicaragua. Next, we are taking that freight know-how to Latin America's busiest overland corridors.
The first AI-native freight execution engine for Latin America's corridors — Brazil, Colombia, Argentina, Chile, Peru and more.
$280B
LATAM overland freight market
3%
Current technology penetration
180K
Informal carriers in Brazil alone
40%
Freight spend reduction in year one (target)
The opportunity
LATAM moves billions in freight with 90s tools
Fragmented markets, complex customs, informal carriers, inflation and multiple currencies create friction that AI can remove.
01
Manual quoting over WhatsApp
Shippers spend hours calling carriers one by one, with no benchmarking or history.
02
Disconnected multi-country customs
SISCOMEX, DIAN, AFIP, SERNAPT: every border is a different system, handled by hand.
03
Slow payments that drive carriers away
Carriers wait 45–90 days. The best ones drop shippers who pay late.
04
Near-zero shipment visibility
In Brazil only 12% of trucks have real-time tracking.
Markets
$85B
Brazil — Domestic
Latin America's largest freight market. 75% by road.
$48B
Andean Corridor
Colombia, Ecuador, Peru and Bolivia. Growing 9% a year.
$34B
Southern Cone — Mercosur
Soy, automotive and commodities. European nearshoring rising.
$113B
Rest of LATAM + cross-border
Central America, Mexico-LATAM and growing multimodal trade.
The window of opportunity is now
Nearshoring is redrawing LATAM's corridors. Operators who digitize carriers and customs in the next 18 months will define the market for a decade.
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