Revenue model
Five revenue streams that reinforce each other
Every new load improves the margins of all the others. Data is the core asset.
Brokerage margin
Spread between shipper rate and carrier rate.
12–18%
Managed Transportation fee
Fixed monthly fee plus per-load fee.
SaaS + 4–6%
Customs services
Per-clearance fee plus classification and compliance.
$80–250
Factoring & express pay
Discount rate on advanced carrier invoices.
2.5–4%
Data & API
Benchmarking for carriers, 3PLs and insurers.
$500–5K/mes
Why Ruta wins
1
Proprietary data network
Every load generates rate and transit data nobody else has.
2
Carrier formalization
Fast pay and digital tools unlock capacity others can't reach.
3
Multi-customs integration
One point of contact across 6+ countries — hard to copy.
4
Embedded payments
Factoring and local currency from day one on both sides.
Go-to-Market
From pilot to platform in 12 months
Month 0–3
Brazil pilot
10 shippers in São Paulo, SP–Nordeste lane.
Goal: 500 loads
Month 3–6
Colombia & Chile
Bogotá–Caribbean and Santiago–Buenos Aires. First bi-national clearance.
Goal: $2M GMV/mo
Month 6–9
MTS Enterprise
Managed Transportation for $5M+/year accounts.
Goal: 3 MTS accounts
Month 9–12
Andean network
Peru and Ecuador, factoring and the top 3 ERPs.
Goal: $10M GMV/mo